Global Restaurant Chain Website
Client
Mr. Holmes Bakehouse
Industry
Food & Beverage
The Challenge
Mr. Holmes Bakehouse had grown from a single location to multiple cities, but their website was still a static landing page—no way for customers to see what was fresh today, no online ordering, no way to check which location had items in stock. Meanwhile, their wholesale business was being managed through email and spreadsheets, creating order delays and lost sales. They needed a website that captured their playful, premium brand identity, enabled direct-to-consumer ordering for pickup and delivery, and streamlined their B2B wholesale operations. The retail and wholesale workflows were completely different, but they needed one cohesive system.
Our Solution
We designed a vibrant, brand-forward website that immediately communicates Mr. Holmes' personality—high-quality pastries, innovative flavors, and a fun brand voice. On the technical side, we built two integrated but separate ordering systems. The retail ordering platform lets customers browse the full menu, select items, choose pickup or delivery, and complete checkout with integrated payment. Location pages show real-time hours, address, and a localized menu. On the wholesale side, we built an admin portal where business customers can create accounts, place bulk orders, manage delivery schedules, and track order status. The menu management system lets the team update items, pricing, and availability across locations instantly. We implemented Cloudflare CDN for fast image delivery and Digital Ocean hosting for reliability.
Project Scope
- Brand-forward website design reflecting bakery personality
- Responsive design optimized for mobile ordering
- Customer-facing retail ordering system (pickup & delivery)
- Wholesale/B2B ordering portal with account management
- Dynamic menu management with real-time updates
- Multi-location support with location-specific inventory
- Payment processing integration (Stripe)
- Order fulfillment tracking for both retail and wholesale
- Location pages with maps, hours, and contact information
- Performance optimization and image optimization
- Content management for promotional messaging
Timeline
3 months
Results
Measurable impact and real business outcomes
Increase in Online Orders
Reduction in Wholesale Order Time
Locations Supported
Technology Stack
"Before Rotate, we were losing sales because customers couldn't order online. Now it's simple, it looks amazing, and it actually works. Our wholesale customers use the portal constantly. Best decision we made for the business."
Rene
Brand Director at Mr Holmes Bakehouse
Frequently Asked Questions
How do you handle menu management across multiple bakery locations?
We built a centralized menu management system where the team can set global items and location-specific variations. Availability and pricing can differ by location, and changes publish instantly to both the retail site and wholesale portal. This keeps everything synchronized without manual updates at each location.
What's the difference between retail and wholesale ordering workflows?
Retail customers browse menus, select individual items, add to cart, and check out immediately. Wholesale customers see bulk pricing, can save favorites, have custom order schedules, and receive invoices for accounting. The underlying system is integrated but the UI and business logic are completely different.
How does the platform handle pickup vs. delivery differently?
Pickup orders show available time slots based on location hours and current order volume. Delivery orders collect address information and show estimated delivery time. The fulfillment workflow differs—pickup generates a ready notification, delivery triggers assignment to a delivery partner.