August X McGregor
December 2023

AM Website Launch

AM website was complicated because the celebrity behind the company caused high volumes of traffic that could have caused server issues if not planned for.

Development Services

Frontend Development, Integrations, & DevOps


BigCommerce, Amazon Cloud, Cloudflare

Project Overview

The August McGregor Marketing website was designed with SEO in mind from the start. The team used relevant keywords throughout the website, including in the titles, headings, and body text. They also created high-quality content that is informative and engaging. This helped the website to rank well in search engine results pages (SERPs), making it more visible to potential customers.

To scale the servers to handle a traffic spike, the team used a cloud-based hosting solution. This allowed them to easily add more resources as needed, without having to worry about downtime or performance issues. They also used a content delivery network (CDN) to serve static content, such as images and CSS files, from servers that are located closer to the user's location. This improved the loading speed of the website and reduced the load on the main server.

August X McGregor Website

Additional Details:

  • The website was built using a secure and responsive design. This means that it looks good and functions well on all devices, including desktop computers, laptops, tablets, and smartphones.
  • The website is easy to navigate and use. Visitors can quickly find the information they are looking for, and they can complete tasks such as making a purchase or signing up for a newsletter with ease.
  • The website is also scalable and extensible. This means that it can be easily modified and updated as needed, without disrupting the user experience.

Additional Tips for Scaling Servers to Handle Website Traffic Spike

  • Use a load balancer to distribute traffic across multiple servers.
  • Use a content delivery network (CDN) to serve static content from servers that are located closer to the user's location.
  • Use a scalable hosting solution, such as a cloud-based hosting solution.
  • Monitor your website traffic and server performance regularly. This will help you to identify any potential problems early on.
  • Have a plan in place for scaling your servers to handle a traffic spike. This plan should include things like how you will add more resources, how you will communicate with your users, and how you will monitor the performance of your website during and after the traffic spike.